How a bigPERA sprouts

Porta Genova, Milano

The performance took place during the Milano Design Week 2013 as a presentation of bigPERA fanzine by Urbanslow.

The idea was to point out the relation between the analogical behaviors investigated by our studies and the urban topic.

We hung a series of cardboard pears along the Porta Genova bridge and on the surrounding trees; passersby were intended to pick them up in order to establish an interactive connection with the city: no more constructions, buildings, and concrete, but a new interpretation of the urban landscape made of neat visions.

WITH
Riccardo Costi
Enrico Scaratti